Ellen Toplin


Strategic Business Advisory Services

To Grow and Nourish Your Future

ELLEN TOPLIN


PROFESSIONAL EXPERIENCE

            Nov. 2010 - Present      Strategic Business/Marketing Advisor  and Trustee


           2008 - Nov. 2010           President, StarToplin and Managing Partner, The Star Group, a top full-service marketing and communications firm with offices in Philadelphia, Wilmington, Cherry Hill, Las Vegas and Ft Washington. (Toplin & Associates, Inc. was merged into Star on November 1, 2007.)

 

            1982 - 2007                   President and Founder, Toplin & Associates, Inc., ranked among the Philadelphia area's top strategic markting business advisory and public relations firms.  Clients include healthcare, legal, financial services and non-profit institutions.  Establish and implement marketing plans and public relations campaigns to promote the growth and profitability of professionals, professional corporations, service organizations and non-profit institutions.  Clients have included Adoptions from the Heart, ALS (Lou Gehrig's disease) Association, the American Bar Association, Beneficial Savings Bank, Bryn Mawr Rehabilitation Hospital, Cozen O'Connor, Main Line Health, Pennsylvania's Organ Donor Awareness Program, Pennsylvania State Education Association, Philadelphia Education Fund, Sunrise Assisted Living, Temple University�s Beasley School of Law, The Dr. Robert C. Atkins Foundation, Thomas Jefferson University Hospital, Wesley Enhanced Living, among others.

 

            1981 - 1982                   National Account Executive, International Rehabilitation Associates, Inc. (Subsidiary of CIGNA Corp.)  Established and coordinated national strategic marketing business and servicing plans as well as promotional and public relations programs for 16 of the company's key accounts.  These accounts, which included insurance companies such as Metropolitan Life, Royal Insurance, and Prudential Insurance, yielded approximately 20 million dollars in revenue for IRA each year.

 

1980 - 1981                   Assistant Regional Manager, International Rehabilitation Associates, Inc. (Subsidiary of CIGNA Corp.)  Supervised the managers of three district offices in New York and New Jersey to ensure that they produced a combined revenue for the company of 3 million dollars per year.  Responsible for establishing and implementing all administrative, marketing and servicing plans and procedures.

 

            1978 - 1980                   Regional Marketing Manager, International Rehabilitation Associates, Inc. (Subsidiary of CIGNA Corp.)  Established and implemented marketing, promotional, and public relations plans for six mid-Atlantic districts which produced a combined revenue of 6.5 million dollars per year.  Supervised  the activities of six local sales people.

 

            1977 - 1978                   Sales Representative, International Rehabilitation Associates, Inc. (Subsidiary of CIGNA Corp.)  Sold insurance rehabilitation services to local claims offices of insurance companies located in Philadelphia, Southern New Jersey, and Delaware.

 

            July 1977 - Oct. 1977     Rehabilitation Specialist, International Rehabilitation Associates, Inc. (Subsidiary of CIGNA Corp.)  Provided insurance rehabilitation services to people disabled by automobile accidents and industrial injuries.

 

            1973 - 1977                   Social Worker and Supervisor, Children's Hospital of Philadelphia, Rehabilitation Department.  Performed diagnostic psycho-social assessments and provided psychotherapy for families with disabled children.

 

1973 - 1976                   Social Work Consultant, Head Start Montessori School.  Trained and supervised parents as social work paraprofessionals.

 

CIVIC DUTIES

 

2013 - Present        Board Member, PLAN W


November 2012-    Trustee, Montgomery County Community College

Present


2007 - July, 2012          Trustee, Abington Health Foundation Board

 

November 2010-           Vice chair, Abington Health Foundation Board

            2011

 

November 2010-           Trustee, Abington Health System Board

            2011

 

November 2010-           Trustee, Abington Memorial Hospital Board

            2011

 

November 2010-           Trustee, Lansdale Hospital Board

2011

 

November 2010-           Member, Governance & Nominating Committee, Abington Health

2012             

 

2010 - 2012                   Member, Governance & Nominating Committee, Abington Health

Foundation Board

 

2010 - 2012                   Member, Strategic Philanthropy Committee, Abington Health

                                    Foundation Board

 

2010 - 2012                  Member, Community Benefit Committee, Abington Health Foundation Board

 

2010 - 2011                  Trustee, Ann's Choice, Inc.

 

2010 - 2011                  Trustee, Maris Grove, Inc.

 

2010 - 2011                  Trustee, Seabrook Village, Inc.

 

2010 - 2011                  Trustee, Cedar Crest Village,  Inc.

 

2007 - 2012                  Trustee, Abington Health Foundation Board

 

2007 - 2009                  Board chair emeritus, American Red Cross, Penn Jersey Blood Services

 

2006 - 2007                  Board chair, American Red Cross, Penn Jersey Blood Services

 

2005 - 2006                  Vice chair of the board, American Red Cross, Penn Jersey Blood Services

 

2005 - 2006                  Second vice chair of the board, American Red Cross, Penn Jersey Blood Services

 

2005 - 2004                  Secretary of the board, American Red Cross, Penn Jersey Blood Services

 

2004 -2009                    Nominating committee member, American Red Cross, Penn Jersey

Blood Services

 

2003 - 2009                   Executive committee member, American Red Cross, Penn Jersey Blood Services

           

2003 - 2007                   Marketing committee chair, American Red Cross, Penn Jersey Blood Services    

           

                                                                Board member, American Red Cross Blood Services-Penn Jersey Region

 

2003- 2008                 Marketing advisory committee member, United Way of Southeastern Pennsylvania

 

1998 - 1999                Board member, Jewish Community Centers of Greater Philadelphia


1989 - 1991                Board member, Young Leadership Council, Greater Philadelphia Federation of Jewish Agencies


1990 - 1991                    Cabinet member, Young Leadership Council, Greater Philadelphia Federation of Jewish Agencies

1989 - 1990                Program chair, General Programs and Education, Young Leadership Council, Greater Philadelphia
                                    Federation of Jewish Agencies


PROFESSIONAL AFFILIATIONS

 

  • Board president, Forum of Executive Women, 2009-2011 term
  • Board vice president, Forum of Executive Women, 2008
  • Board secretary, Forum of Executive Women, 2007
  • Board member, Forum of Executive Women, 2003-present
  • Strategic marketing committee chair, Forum of Executive Women, 2003-2005
  •  Board member, Public Relations Society of America, Philadelphia chapter, 2004-2005

 

 AWARDS AND ACHIEVEMENTS

 

  •  Inducted into Temple University Alumni Hall of Fame, 2010.
  •  Received Lifetime Achievement Award from Public Relations Society of America, Greater Philadelphia Chapter, 2009.
  •  Named to the national PR Hall of Fame by PR News in 2007 and to the Philadelphia Public Relations Hall of Fame in 2009.
  • Named one of the four inspiring leaders of the year in 2006 by the Women�s Center of Montgomery County.
  • Named one of Pennsylvania's 50 Best Women in Business in 2005.
  • Received the 2005 Athena Award from the Montgomery County Chamber of Commerce.
  • Earned the 2002 DeAnn White Award for Community Service for commitment to applying public relations expertise in the field of community service and volunteerism from the Philadelphia Chapter of the Public Relations Society of America.
  • Received a Hale's Legacy award -- for outstanding achievement in the field of public relations -- from Philadelphia Women in Communications.
  •  Toplin & Associates, Inc. was ranked as one of the top PR agencies in Philadelphia by O'Dwyers and the Philadelphia Business Journal, for 10 consecutive years (1997 - 2007).
  •  Toplin and Associates, Inc. was ranked among the top 100 independently owned PR agencies in the nation by O'Dywers (2003-2007).

EDUCATION

 

  • Antioch College, M.Ed. Rehabilitation Counseling, 1977
  • Temple University, B.S.W. (cum laude), 1973