Ellen Toplin founded an integrated strategic marketing, communications and public relations firm in 1982. After 25 successful years, she merged her $3+ million agency into The Star Group and served as both a managing partner of the former Star Group and as president of StarToplin. Ellen officially retired from Star on October 31, 2010 and is spending her time serving as a strategic business and marketing advisor to organizations and serving as a trustee on boards of directors.
A savvy entrepreneur, Ellen is regarded as a top business marketing strategist who knows how to drive concepts to reality, whether it's helping propel a law firm to the top 100 in the country or establishing public service campaigns that have become models nationwide. She has worked with a diverse range of clients that have included ACE/INA. The American Bar Association, Cozen O'Connor, Pennsylvania's Organ and Tissue Donor Awareness Program, the Mideastern Region of the Pennsylvania State Education Association, and Temple University's Beasley School of Law.
Ellen helped to spawn the field of professional services marketing at a time when professionals and service organizations in the fields of healthcare, law and financial services were just dipping their toes in the marketing pond. She has deep experience in the healthcare issues impacting seniors from her work representing clients ranging from Thomas Jefferson University Hospital, Main Line Health and Medical College of Pennsylvania. She also understands the retirement community and CCRC marketing and business concerns from her work advising clients ranging from Sunrise Assisted Living to Wesley Enhanced Living.
Acknowledged as a leader and role model in the business community and specifically for women in business, the Commonwealth of Pennsylvania's Department of Community and Economic Development named Ellen Toplin as one of the state's Best 50 Women in Business in 2005. In 2006, she was the only public relations professional named one of Philadelphia's 101 Top Connectors by Leadership Philadelphia. The Montgomery County Chamber of Commerce presented Ellen with the 2005 Athena Award, which honors business people who affirm a values based philosophy of leadership that celebrates relationships and service to the community. And the Montgomery County Women's Center honored her in April 2006 as one of the four inspiring leaders of the year. She was also inducted into Temple University's League of Entrepreneurial Women's Hall of Fame in October, 2010.
Recognized for her leadership by the public relations profession, Ellen was inducted into the Philadelphia Public Relations Association Hall of Fame in May 2009. She was inducted into the PR News national Hall of Fame in 2007. She also received both the DeAnn White Award for Community Service from the Public Relations Society of America's Philadelphia Chapter and the Hale's Legacy award for outstanding achievement in the field of public relations from the Philadelphia Chapter of Women in Communications.
Ellen currently serves as a trustee of Montgomery County Community College, Arcadia University and Equality Pennsylvania. She is also on the board of PLAN W, a PA PAC dedicated to increasing the number of women serving on boards and commissions. She is a former president of The Forum of Executive Women, a group of 450+ women leaders in the Philadelphia region. She was also previously a trustee on the Abington Health Foundation Board and served as a past vice chair of the Foundation and as a previous member of the Abington Health System Board, Abington Hospital Board and Lansdale Hospital Board. Ellen also formerly chaired the board of the Penn Jersey American Red Cross Blood Services.
Prior to her agency work, Ellen was in national marketing for IntaCorp, a division of CIGNA that provided rehabilitation and healthcare cost-containment programs to insurance companies and major self-insured corporations. Toplin, who began her career as a social worker in the Department of Rehabilitation at Childrens Hospital in Philadelphia, holds a bachelors degree (cum laude) from Temple University, and a masters degree from Antioch College.